Home appliance industry to rural areas: access to 23 markets in the band Diansha?

 
Today, the situation of home appliance industry has been "one side is the sea side of the flame," confused the city competitive enterprise and mutilated's vast rural market is difficult to move. The rural consumers an array of home appliances in the city looked, it was like a hot potato?? Do not buy it, they really and truly needs; buy it, they felt unhappy. So what rural consumers what kind of appliance products? In order to understand first-hand information, reporters specifically the status of the rural household appliance market, and rural consumers were surveyed.

Products should be simple and durable

"Into the rural areas is a number of appliances should be, first of all is the price to it." Survey at a press conference, the migrant workers from Hubei Xiaogan Liaoxian Yong said. Now the city's many household appliances, starting prices are high, but long before the fall, like a TV, not a few days, the price would fall by several hundred dollars or even a thousand dollars. Liaoxian Yong said: "The money for the city people may be nothing, but in rural areas, perhaps even a annual income of a family. Like where farmers dares to buy the product ah? Once bought a few days a lower price, then how sad heart, ah, but also by neighbors, a joke. Therefore, the appliance can not be sold to farmers is the kind of trendy products, but should have a mature product areas, especially the price, it should be really stable . "

Hands for now save some money but not well-off rural consumers, the decision to purchase the most important factor is price. Reporters learned in the survey, rural consumers and urban consumers, consumer psychology is different. The purpose of rural consumers to purchase very high specificity, the general purpose of purchasing a product to meet the most basic needs, like TV, purchase purpose is to watch television programs, unlike many of the city, but also consider Does progressive scan, if zero radiation, whether digital high-definition, whether the computer docking so. Koyanagi migrant workers from Hebei, said the city is very fashionable these features are not practical in rural areas a little, but there was no need. But a
Taiwan Power Company
As many of these features, price higher than what many, even several times, it is uneconomical.

This year's "51" during the special drive to Hebei Gu'an's rural market survey found that sales of household electrical appliances and there is basically no difference between the city did not point the rural characteristics, and is said to be the transport of reasons, some Product price or price is higher than the city tens of dollars.

In the survey, journalists feel very strongly, rural consumers without high demands on household appliances, to say the requirements can only be one word?? Simple to describe: style simple, functional simplicity, price and simple. Koyanagi words used are: TV shows and DVD to watch on line;
Air conditioning
To energy saving refrigeration on the line, those health, sterilization,
Ventilation
, Ventilation, oxygen for a class of functions, no use in rural areas, rural areas like the air had the house of the permeability Ye Hao, air-conditioning is also not the time to use the city as long; refrigerator to frozen food on the line, sterilization , preservation is not important in the rural areas
Vegetables
Are the Abstract is to eat, buy a refrigerator are usually left to prevent the occasional meal modification, the other is to be able to eat and drink during the hot summer on the frozen drinks.

, Of course, all of which must be based on quality assurance, because the rural areas
Appliance service
Very inadequate.

Service can not be less

Compared with the urban and rural consumer appliances required service level is not high, usually stays in the most basic level of service needs, that is, when the appliances out of the time was to repair faults.

Of migrant workers from Hubei Xiaogan Xiaopeng said
Appliance Repair
Difficult in rural areas is a common problem, farmers are not afraid to buy home appliances most city people can enjoy the pursuit of "God treatment", but no local appliance repair after bad. He said they have not a home appliance company in town dedicated service department, are self-employed in home appliances repair, maintenance personnel were mostly to study in their own time, and then started groping for repair, many people have not read even the circuit . Now the electric variety, that is, through the corporate training staff sometimes find it hard to fix, not to mention those non-professionals in rural areas do. However, farmers buy a home appliance is not easy, would not easily be eliminated, so the number in need of repair and certainly more than the city.

About the Author:
I am an expert from Cheap On Sales, usually analyzes all kind of industries situation, such as fish pond equipment , wood dog kennel.